WEBSITE DESIGN & DEVELOPMENT
Landing pages for Streamline
Designed landing pages to highlight diverse icon sets tailored for various use cases
TIMELINE
2 months
MY ROLE
Research,
UX Design,
Visual/UI
TEAM
Vincent Le Moign
+5 icon designers
TOOLS
LINK
CONTEXT
About Streamline
Streamline is a design tool offering a premium collection of high-quality icons, illustrations, and other vector assets. You can save them in collections, customize them endlessly, and use them in your designs, presentations, and code.
About the project
Streamline offers a vast range of icon sets with diverse styles and varieties, but users often struggled to understand their use cases and reached out for guidance. To address this, we created dedicated landing pages tailored to specific user groups—graphic designers, marketers, UI designers, and presentation makers—showcasing the perfect icon styles to suit their unique requirements.
Problem
Users often feel uncertain about whether Streamline is the right library for their needs and seek guidance on using the icon sets effectively. Many users visit the website looking for use-case examples, but the absence of such information leads them to contact customer support for assistance.
Goals
Provide more information
Share detailed information about the icon sets, including their grid size, the total number of icons, and the variety of styles offered. Also, highlights practical applications for different projects, helping users understand how to integrate the icons seamlessly into their workflows.
Help users with decision making
Guide visitors in making informed decisions by outlining how icon sets align with different use cases, showcasing practical applications, and highlighting the benefits of each option, helping them choose between the full library or specific sets based on their needs.
Exploration
Initially, I created individual pages for each icon set to make the content engaging and informative. However, this approach became difficult to scale as new sets are added to the Streamline library every few months..
To address scalability, I adopted an approach to showcase icon sets contextually for each use case. Based on insights from previous research calls and support tickets, we identified user types and designed dedicated landing pages tailored to each group. For instance, we observed users specifically searching for icon sets tailored to interfaces. In response, we created a dedicated page showcasing our recommended icon sets, complemented by visual examples demonstrating their application in interface design.
Final design
I designed and developed a set of seven landing pages for the Streamline website using Framer.
Impact
